BRIAN FRODEMA, M.S., B.A.
Living to realize my own creative power and apply it to improve the human experience.
“Rather than prescribing specific tasks that need to be done, Brian listens to the problems we are facing as a business and consistently delivers highly effective, inventive solutions.”
Dean Elgabri, Founder/CEO FastClient.ai
PROFESSIONAL EXPERIENCE
Frodema Creative - Founder / CEO
A creative studio specializing in branding, design, and creative direction.
• Build brands by crafting narratives and creating unique identities.
• Develop products, packaging solutions, and oversee production.
• Produce effective pitch decks, brand, and sales presentations.
• Ideate and produce assets for marketing campaigns, digital/print ads, and live events.
• Source, design, and deliver high quality brand merchandise and apparel.
• Design user interfaces and experiences for iOS, Android, and Web Applications.
• Design, build, and maintain websites using no-code development.
• Curate playlists for retail experiences, DJ live events/activations.
• Shoot and edit product photography.
Los Dos Tequila - Founder / Head of Brand and Design
An authentic tequila with a casual approach. Designed to educate and inspire its audience to fall in love with the spirit.
• Built the business from inception to a fully packaged product landed in the U.S.
• Conducted brand workshops to analyze the market, identify the opportunity, and carve out a clear niche for the product.
• Crafted a brand narrative and visual identity that set itself apart in the category.
• Los Dos was the first tequila to have “No Additives” on the label, now an industry trend.
• Developed hand drawn illustrations, and a proprietary typeface inspired by the hand painted signage found in Jalisco.
• Designed packaging that allowed for the product to stand out on shelves, and perform intuitively in a bartenders hand.
• Administered blind tastings, and customer surveys.
• Sourced, designed, and delivered high quality brand merchandise and apparel.
• Designed pitch decks and brand presentations for fundraising and distributor relations.
• Curated playlists, brand soundtracks.
DRAFT / FanDuel - Creative Director / UX/UI Designer
A fantasy sports startup specializing in live mobile gaming and web applications. Draft was founded in 2015, sold to Paddy Power Betfair in 2017, and merged with FanDuel in 2018.
• Strategized and executed on high level brand positioning and visual identity.
• Conducted staff interviews, defined company values, created internal brand guidelines.
• Developed external brand guidelines and ensured that DRAFT was represented consistently across all customer touch points, including products, advertising, social media, email marketing, podcasts, and live streams.
• Directed and produced marketing creative for over 7 million dollars in advertising spend.
• Collaborated with the product team to brainstorm, ideate, and design new products - from initial sketches, through user testing, to final product delivery.
• Consistently delivered designs, prototypes, and assets to a growing team of developers across iOS, android, and web applications.
• Created UX/UI guidelines to hand off to other designers as the company scaled.
• Hired and supervised a team of designers across product, and marketing departments.
• Successfully merged the DRAFT into the FanDuel product post buy out.
• Hosted live finals, DJ’ed live events/activations.
Smith College - Exercise and Sport Studies Fellow / Assistant Track & Field Coach
The ESS program is interdisciplinary by design, combining a background in social science and scientific information about exercise and sports with practical experiences encompassing all aspects of coaching. Graduates of the program are ideally suited to take on the role of head coaches of intercollegiate teams.
Exercise and Sports Studies Curriculum
Leadership in Coaching, Foundations of Coaching, Administration of Athletic Teams, Philosophy and Ethics of Coaching, Legal Issues in Sport, Collegiate Recruiting, Critical Thinking and Research, Sport Nutrition, Sports Medicine, Theoretical and Practical Foundations of Coaching, Biomechanics of Sport, Physiology of Exercise, Women in Sport, Sociocultural Analysis of Sport, Skill Acquisition and Performance, Sport Psychology, Advanced Practicum in Coaching
Advanced Practicum in Coaching - Track & Field
• Composed and administered training plans.
• Coached sprints, hurdles, relays, jumps, and multi-event athletes.
• Designed uniforms, team apparel, and promotional materials.
• Created travel itineraires, planned meals, booked hotels and transportation.
• Designed and updated team website and social media accounts.
• Assembled seasonal results booklets complete with team records.
• Meet Direction - Smith Beynon, Winter Classic, and New England D3 Championships.
Fellowship
• Sports Information Designer
• Professor - Design for Sport, Intro to Exercise
Coaching Awards and Certifications
• 2013 MSTCA Coach of the Year
• USATF Mentorship Grant Recipient - 2015 National Championship - Jeremy Fischer
• USATF Level 2 Certification - Multi-Events
• USATF Level 2 Certification - Jumps
• USATF Level 1 Certification
• NASSS cover artist and presenter
Grand Prix International / The Haywire Group - Graphic Designer / Product Developer
GPI has provided custom manufacturing and product sourcing services to customers around the world for over 40 years. In 2018 The Haywire Group (our sister company), was sold to University games.
• Designed packaging for retail products that had placements in major retailers worldwide.
• Designed signage, brochures, catalogs, and sell sheets for numerous brands.
• Created assets for print and web applications.
• Developed products, toys, and games.
• Designed brand identities and logos.
• Represented the company at trade shows and industry events.
• Managed projects and multiple client accounts simultaneously.
• Created fully functioning product prototypes.
• Experienced in overseas manufacturing.
Northampton High School - Head Track & Field Coach
• Managed daily routines and practice plans.
• Created competition schedules.
• Handled Meet registration and payment.
• Created travel itineraries.
• Designed team uniforms and gear.
• Managed team website and social media accounts.
• Communicated with athletes, parents, and school administration.
• Organized fundraising and charitable events.
• Organized banquets and team social events.
• Assembled seasonal results booklets complete with team records.
• Meet Direction - Steele Relays, Last Chance Invitational, Home Competitions
EDUCATION
Smith College
Masters of Science - Exercise and Sport Studies
Westfield State University
Bachelor of the Arts - Graphic Design and Art History