DRAFT​​​​​​​
CREATIVE DIRECTOR • UX/UI DESIGNER
Founded in 2015, sold to Paddy Power Betfair in 2017, merged with FanDuel in 2018.
DRAFT was created for fans to easily enjoy daily fantasy sports. 
The best part of season-long fantasy is the draft, we wanted to experience that excitement every day. DRAFT started as a mobile app that allowed friends to compete in a head-to-head snake draft for real money. From the day of its inception it constantly evolved, adapting as the legal landscape shifted, gradually becoming a complex application across iOS, Android, and Web. With over 10,000 Five Star Reviews, and over 1,000,000 DRAFTs completed. DRAFT was fantasy for the people. Every aspect of DRAFT was simple, fun, fair. The product was intuitive enough for the casual fan to easily pick up and play, while complex enough to allow power players to enter and win the large prizes they were after.
DRAFT WEB APP
CONTEST TYPES
Click Slides to View Contest Types
APP STORE
THE DRAFT MOBILE EXPERIENCE
LOBBY
BLIND AUCTION​​​​​​​
Pre-Draft
Nomination Queue
On the Clock Nominating
Bidding State
Post Bidding States
DIGITAL ADVERTISING
ICONS
BEST BALL CHAMPIONSHIP